Bridging Creators, Distributors, and the Importance of Data Visibility
/PluraVida CEO Sam Gilchrist talks to Lacy Phillips from Ultimate Underground Experience
Lacy Phillips recently caught up with PluraVida CEO Sam Gilchrist to talk about how data and visibility are helping distributors and creators to better understand what's happening with their content.
plura vida ceo Sam gilchrist talks to lacy phillips, ultimate underground experience at digital hollywood 2015, marina del rey, ca.
- How to better manage multiple income-streams and content producer relationships in direct to consumer distribution, syndicated streaming, content related e-commerce, and a wide variety of business modes
- The importance of making sure all creative partners are paid accurately and on-time
- The end user experience and how it affects what you may owe or be owed
Listen to the interview:
“We are not the gatekeepers, we actually unlock things. We unlock transparency, visibility, allowing content owners to understand what’s happening. Understand if there are issues with a specific piece of content, or if it should be appearing in a particular location.
We have beaconing technologies embedded in apps that can actually see (based on trusted interaction with users) exactly what content is used and how it’s used. Whether it’s pausing or skipping - and those things matter.”
Hear the full podcast on Ultimate Underground Experience.